You may want to know what a keyword is so that you can know what you are dealing on. First of all what is a keyword? A keyword in a lay mans way is a word or group of words which is used by search engines to locate websites or blogs, consisting of related articles to that specific ‘word or group of words’’.
The only way search engines do this is by crawling through your website and other website to find websites consisting of related articles which includes (domain names, website title, website content, meta-tag e.t.c.)
Believe it or not keywords are of utmost importance, but you must know this fact that if you want to achieve success on the internet as a marketer, freelance article writer e.t.c you need targeted keywords for your online business. When you use keywords that are not targeted you end up not making money through the internet no matter the kind of business you do.
The keywords with which search engines such as Google or yahoo use to crawl through websites, to find out websites containing related articles are type by people, they are information which people are looking for, this is due to the internet is a place of information. The reason why I talk about targeted traffic is that it generates massive traffic to your website to your website or blog when applied well and you need to know what people want, because what you want may not be what MR B wants, as our faces differ so does our needs. You and I know that without traffic (visitor to your site) we cannot earn or make money on the internet. We are not here to talk about traffic generating, but to know more on how to generate massive traffic to your website check my blog for detailed information.
To be able to research for targetable or targeted keywords you need keyword research tools, there are different research tools available some are free while others are paid for.
So, at this point, you have at least a short list of market specific search terms. What you need to do now is investigate the market even further by:
✔ generating an even bigger list of related search terms
✔ discovering how many searches per month occur for these terms
✔ Find out how much advertisers are paying “per click” to run advertisements on these search terms.
These steps will enable you to do the following:
✔ Estimate market demand by looking at the number of searches
✔ Estimate how much traffic you'll be able to generate
✔ Get a real picture of market profitability by weighing advertising
Costs against how much profit you can expect per sale of your
Affiliate products.
Laying out the big picture is what keyword research will do for you?
Since keyword research is likely a new concept for you, we need to cover some history about its origins and how it works…
Origins of Keyword Research
It goes without saying that you've used a search engine before – but, did you know that the search engines, such as Google, keep an anonymous record of everything you search on?
Each time someone enters search keywords into a search engine; those searches are stored in a database. This data is collected primarily to help advertisers and other web site owners.
By having access to information about what people are searching for, you can improve your web site's search engine ranking, target your advertising and uncover online markets more easily.
You also can determine how popular a particular subject is by looking at how many people search for information on it.
These are the main reasons why marketers do keyword research.
It’s a way of getting a broad view of market behavior, interest and demand. It also allows you to see how the market is being served by the competition.
In order to facilitate this type of research, the search engines that collect keyword data make that data publicly available, and there are a variety of ways to access it.
Some sites, like Google, provide an online tool to help you search their data, but you can also research keywords by using keywords research software.
Although there are several different search engines you can collect data from, they don't differ that much in the information they provide. People search for the same things, regardless of which search engine they're using. That said…
Google probably has the most accurate keywords information simply because it gets the largest number of searches per month and you get a broader statistical sample.
Keyword Research Tools
In order to do keyword research, you need a way to access the data the search engines have collected. You can do this online, from your web browser, or you can use desktop software.
Some of these tools are free, and some you have to purchase. The list below is not all inclusive, but does represent the 'major players':
Google External Keyword Tool
https://adwords.google.com/select/KeywordToolExternal
Overture/Yahoo Suggestion Tool
http://inventory.overture.com/d/searchinventory/suggestion/
Word Tracker -
http://www.wordtracker.com
Desktop Software
Good keywords
Adwordanalyzer
Keyword elite
For best results, you should use a mix of tools because not all of them provide the same amount of data.
For example, Google's keyword tool will give you search volume estimates in graph form, but not in actual numbers unless you download your results as a file.
Likewise, tools like Good Keywords will give you numbers, but won't give you competition data, such as cost-per-click for advertising.
First, we'll point our browser to: http://adwords.google.com/select/KeywordToolExternal
You should see a search box like this:
Notice that you can search for keyword variations, as well as pull related keywords from a Website. In this case, we're just looking for keyword variations and search estimates.
Some terms you will find on Google keyword research tool and there meaning;
Keyword Search Volume: This will tell you roughly how many searches have been done on each key phrase in the past month.
Cost and Ad Position: For your Google Adwords campaigns. This will tell you the estimated cost-per-click for each key phrase, were you to run Adwords ads on those key phrases.
Search Volume Trends: This gives you a broad picture of month-to-month search trends for a key phrase. You'll be able to see spikes and drops in the number of searches, which can point to a number of things. For example, search terms such as “Halloween costumes” will have a spike around Halloween, then drop off sharply afterwards.
Are you getting enough traffic to your website? Or are you generating enough income from your website? Try using the right keywords on your website and I assure you for better traffic.
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