LINK POPULARITY-LINKING STRATEGIES FOR SEARCH ENGINE OPTIMIZATION

When you measure your engine popularity by checking your website ranking on alexa.com, you will probably notice that your ranking on Google has completely changed. This is due to the fact that Google and other major search engines have been changing the rules for search engines optimization. You might be surprised that gets you highly ranked in the past may end up ranking you low or move your website down the search engines ranking, you might be wondering what is going on? In the time past people linked to each other whether they had related articles or not for example the use of ‘traffic exchanger’’ whereby if you register as a member, you will start receiving traffic by reading others people website and the more you read the more traffic you get or if you do not have the time to be reading or going through people website you can pay like $5 dollars to get about 500 visitors, but the bad thing about this traffic exchangers or reciprocal linking was that the traffic are untargeted. Reciprocal linking means websites linking one another. All these were introduce due to the believe that as this search engine programs sees more back links on your site they will rank you high but do not be disappointed because search engines are smarter than they use to be. So sites that are still involved in this act of linking to unrelated site tends to be ranked low on search engine these days so you see why your site could be ranked lower than it actually was. And on the other hand when you go to a site that has sites linked to it that are of different articles makes you leave the site, this is a act of lack of professionalism in today’s linking strategy. Though search engine optimization is still uses linking strategy as one of the ways to rank website but the difference is that linking of sites in the past is done just to be ranked high but in the real sense the links are completely useless to the visitors of the site, so it does not help the visitors in anyway but linking of the present that ranks site high in search index consists of sites with related contents and are completely useful to the site visitors. Your site visitors should always come first. You might ask which way is best for search engine optimization? Simple just link only to websites that consist of related contents such as content on a subject of interest, services or even your competitors’ site. Are you getting enough visitors on your site? Or is your website or blog ranked high enough? What are you doing about it? To get back on top of search engines index, then you have to follow the new rules of search engine optimization, and get highly ranked again.